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India – The Pediatric Milk Formula Market

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REPORT DESCRIPTION

During July 2011 Dairymark.com has published a report entitled ‘India – The Pediatric Milk Formula Market’. As a backdrop to the report, we discuss the fact that the global dairy industry is going through a major transition – key aspects of this are discussed in the report, and India is not exempt from:

  • Continued strong growth in milk production – expected to continue building upon its position as the world’s largest milk producer with further significant growth. In short, India, Pakistan and China are seen as the three tigers in milk production growth over the foreseeable future, anchoring Asia as the world’s leading milk supply region
  • An expected pick-up in milk and dairy product consumption – indeed, Tetra Pak’ Dairy Index sees India’s milk consumption (white milk, flavoured milk, drinking yoghurt, SCM, LAB drinks, & toddler milk) increasing by up to 5 billion litres p.a. to 60 billion litres in 2013

Based on this platform, a detailed presentation of data and analysis is undertaken. Areas discussed include:

  • The size and growth rates for the global market for pediatric milk formula – including forward volume forecasts
  • The fact that India is a small player in the global pediatric milk formula market (significantly smaller than the size of China’s market, despite having similar population sizes) – however, from this small base India has clearly identified and outstanding growth prospects
  • Much of India’s growth in pediatric milk formula consumption is based on growth in average per capita consumption – likely to occur as lifestyle changes and improvements in average standard of living take hold in this market
  • With difficulties supplying the market from offshore sources, there is expected to be some M&A activity – or certainly, licensing of co-packers, by MNCs intent on getting an early adopter stage in this key future market
  • The size and growth of the Indian market for pediatric milk formula – including sector sizes & trends (Infant Formula, Follow-on Milk, Growing-up Milk, Specialty Formula)
  • Soy-based formula are small in this market – however, there is signs of strong growth, and the expectation is that soy & non-dairy based special formula will rise solidly in share terms as a participant in the Specialty Formula sector
  • NestlĂ© holds the lion’s share of the market – with well over three-quarter volume share

Click here for full details of the report including Table of Contents.